Hangzhou Hidea Power Shines at Hiswa te Water
LELYSTAD, NETHERLANDS (3rd-8th Sep, 2025) — Hiswa te Water, Northern Europe' s largest and most influential in-water professional marine exhibition, concluded recently. Hangzhou Hidea Power Machinery Co., Ltd. (hereinafter referred to as "Hidea Power") made a grand appearance with its full range of high-performance outboard motors. Leveraging technological innovation and product strength, the company garnered significant attention from the industry, becoming one of the highlights of the show and marking a key step in its European market expansion strategy.
"We are very confident on our brand Hidea and Hiswa, we are looking at a brighter future", CEO of Hidea EU, Mr.Henry Zheng says.
Under the theme of "High Efficiency, Energy Saving & Reliable Power," Hidea Power' s booth showcased a diverse lineup of products, including the new-generation 150-200HP series outboard motors, and 2.5-130HP small-to-medium-sized outboards for recreational boating. These products cater to multiple scenarios such as commercial transportation, recreational fishing, and water sports. Many local European boat owners and distributors visited the booth specifically to experience the motors—through both static inspections and dynamic sea trials at the exhibition' s exclusive water test area—gaining first-hand experience of their quick start response, low-speed stability, and high-speed thrust.
To deepen interaction with visitors, Hidea Power set up a "Technical Consultation Center" and a "Product Experience Zone" on-site. A team of Hidea provided real-time answers to questions about outboard R&D technology, maintenance, and localized adaptation solutions. Meanwhile, dynamic demonstrations presented the products ' durability and digital features such as intelligent fuel consumption monitoring and remote fault diagnosis.The enthusiastic response at this exhibition signifies a new phase in Hidea Power' s brand penetration in the European market. According to Hidea Power' s European Regional Director, Mr.John Cramer, as of September 2025,Hidea Power' s market share in the Netherlands continues to climb, buoyed by its standout showing at the recent Hiswa te Water show," the director added.
About Hangzhou Hidea Power Machinery Co., Ltd.: founded in 2002, Hidea Power is a leading Chinese outboard motor manufacturer with over 20 years of experience in R&D, production, and global sales. The company adheres to the concept of "technology-driven, quality-oriented" and has obtained more than 100 patents in the field of outboard motors. Its products are sold in over 80 countries and regions worldwide, earning a good reputation for reliability and cost-effectiveness in the global marine industry.